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Contains list of people at the head of the Texas State Board of Education and the local board of directors, as well as a list of faculty. Includes the academic calendar, the seventh annual report of the Board of Trustees, list of students that attended 1909-1910 and graduates of past years, course descriptions, and information for students. Also includes short history of the normal school in San Marcos, Texas, and describes the purpose of a normal school. Has an appendix about the summer session which includes a list of student who attended in the summer of 1910.

Published weekly during the school year by the Students of the Southwest Texas Normal. Also contains local advertisements.

Opening ceremony of an exhibit titled "LBJ at San Marcos" honoring President Johnson and commemorating the signing of the Higher Education Act of 1965. After an introduction by Representative Pickle, the President speaks on the importance of education, particularly for very young children, and points with pride to his Great Society's educational programs. He also reads from his presidential memoir, The Vantage Point.